Prepare to feast your eyes on luxe and lustrous mascaras that boast natural formulas and go the extra mile to boost, build and nurture lashes with each and every stroke. This season’s wands are magical and are catching all eyes, thanks to rich coats, sleek brushes and promises of no dripping, flaking or breakage. So glide through for ten of the best, most highly rated natural mascaras, because if eyes are the windows to the soul, you’ll want yours flashing a pair of mother nature approved ooh la la lashes!
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- Talking Top Tens: Lona DuncanLona Duncan is the Founder and CEO of Style Lend, which is revolutionizing the designer clothing industry by providing luxury fashion labels for every occasion at an affordable price. Starting her fashion career as a model, Lona has spent over 10 years in the space. This is her 3rd fashion company, and she is a recent graduate from YCombinator. Follow Style Lend on Instagram, Facebook and Twitter.
- Talking Top Tens: Dorie S. & Emelyn N.Dorie Golkin Smith and Emelyn Northway are the co-founders of Of Mercer, a contemporary women’s workwear brand of fashionable but office-appropriate apparel for the desk-to-dinner lifestyle. The pair started Of Mercer while attending Wharton Business School and bonding over a shared frustration of finding great work clothes in their previous jobs—Dorie in consulting and Emelyn in private equity. The two believe women shouldn’t have to sacrifice quality for price or style for an office dress code. By selling their designer-quality, NYC-made clothing directly through their website, they (and their customers) avoid those hefty retailer markups. Since its launch in 2013, Of Mercer has been featured in Forbes, Refinery29, People Stylewatch, and InStyle. Follow Of Mercer on Facebook, Twitter and Instagram.
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