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Shannon Yoachum is the Founder and Editor of Style by Lolly, a fashion blog that serves as Shannon’s home for style picks, beauty favorites, and her latest updates from attending New York Fashion Week each season. Shannon was born in Dallas and lived in Texas for most of her life. Years later, she made the move to California and now calls San Francisco home. Shannon is a journalist at heart, but also works as a personal wardrobe stylist, where she continues to flex her fashionable muscles. "Being a personal stylist has given me the opportunity to shop and style my clients head to toe for every occasion from red carpet events to lavish personal vacations", explains Shannon. As a blogger, Shannon has been featured in Harper’s Bazaar, Glamour, ELLE, Vogue Spain, StyleList and Who What Wear for street style throughout the seasons during New York Fashion Week. Shop Shannon’s must-haves below and see even more of her on-trend looks on Instagram, Facebook, Pinterest, and Twitter.

  • Shannon Yoachum of Style by Lolly - Golden Goose Superstar Low Top Sneaker
    Golden Goose Superstar Low Top Sneaker, $445
  • Shannon Yoachum of Style by Lolly - stila All Day Liquid Lipstick in Beso
    stila All Day Liquid Lipstick in Beso, $24
  • Shannon Yoachum of Style by Lolly - Saint Laurent Monogram Kate Chain Wallet
    Saint Laurent Monogram Kate Chain Wallet, $1550
  • Shannon Yoachum of Style by Lolly - Givenchy Elegant Studded Leather Ankle Boots
    Givenchy Elegant Studded Leather Ankle Boots, $1395
  • Shannon Yoachum of Style by Lolly - Gucci Princeton Leather Slipper
    Gucci Princeton Leather Slipper, $995
  • Shannon Yoachum of Style by Lolly - Madeworn The Beatles Tee
    Madeworn The Beatles Tee, $160
  • Shannon Yoachum of Style by Lolly - Dior So Real Acetate Sunglasses
    Dior So Real Acetate Sunglasses, $620
  • Shannon Yoachum of Style by Lolly - IRO Ashville Jacket
    IRO Ashville Jacket, $1200
  • Shannon Yoachum of Style by Lolly - Stuart Weitzman Tieland Over the Knee Boot
    Stuart Weitzman Tieland Over the Knee Boot, $798
  • Shannon Yoachum of Style by Lolly - RE/DONE The Elsa Flared Jeans
    RE/DONE The Elsa Flared Jeans, $328
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