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From a young age, Ally Noriega always showed an interest in fashion. After several years of being in the oil and gas industry, she created Allyson in Wonderland as a passion project. The whimsical name came from Ally’s childhood nickname and her love of the dreamier side of fashion. Located in Oklahoma City, she’s also loved watching her sleepy city grow into an exciting place to live. Fast forward to last year where her hobby had eventually grown into a full-time business. In this new endeavor, her husband acts as her photographer and business partner and together they both share a passion for travel, food, and photography. Ally’s mission is to expose her readers to unique and accessible fashion ideas, new beauty products, and dreamy places that will inspire them on their own style journeys. For more on Ally, check out Allyson in Wonderland, as well as her Facebook, Twitter, Instagram, and Pinterest accounts. Don’t forget to shop her 10 fall must-haves below!