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Talking Top Tens: Lona Duncan

Founder and CEO, Style Lend


Lona Duncan is the Founder and CEO of Style Lend, which is revolutionizing the designer clothing industry by providing luxury fashion labels for every occasion at an affordable price. Starting her fashion career as a model, Lona has spent over 10 years in the space. This is her 3rd fashion company, and she is a recent graduate from YCombinator. Follow Style Lend on Instagram, Facebook and Twitter.

And more with Lona Duncan…

Favorite Instagram account to follow:

Your greatest achievement:

Traveling to 60 countries.

One piece of advice you would give your 18 year old self:

Don’t take everything so seriously, have a little fun.

Your go-to power outfit:

I don’t like wearing the same thing twice so my go-to power outfit is me in a borrowed dress. When I wear something I’ve never worn before, I automatically feel powerful, important and ready to close the deal. It is one of the reasons why I started Style Lend. The feeling that I get from rocking something different every day is like a drug that I can’t live without.

Your celebrity crush and why?

Ashton Kutcher. Not only is he attractive, but he is also incredibly smart. He gets technology without having to spend much time with it.

You decompress each day by:

Meditating. I love to meditate. I don’t get to do it every day, but when I do, it helps me relax immediately, even if I do it for 15 minutes.

The trend you hope never goes out of style:

Form fitting dresses. If you got it, flaunt it! As I get older, I really appreciate my body and my shape, and I think there is nothing more beautiful than a well dressed woman who is confident. 

A charity you support:

The skill or sport you’re dying to learn:

Programming. I’d love to learn how to design and program both web and mobile. I wish I had the time to do this because there is nothing more frustrating than building a technology company and not having direct control over the code of the website.

If you weren’t running Style Lend, you’d be a...

The first thing that comes to my mind is laying on a beach in French Polynesia! Running Style Lend has been my life for the last couple of years, so I have not had a vacation.

However, if I did not have Style Lend, I would probably have another company. I’m an overachiever who always wants more out of life. So, once I achieve something, I set my eyes on a bigger goal. It’s a never-ending cycle.