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Talking Top Tens: Katrina Lake

Founder & CEO, Stitch Fix


Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience. Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail, and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School. Follow Katrina via twitter and her website

And more with Katrina Lake…

What do you love most about your work?

All of the human-ness. I love that every Fix that we ship out is a story, curated by a stylist who is being thoughtful about a client, and that items from our Fixes get woven into our clients’ lives and families and homes. Our whole business is one Fix, one client, one woman at a time, and it’s extremely rewarding.

On Sunday, we’ll find you wearing:

Distressed jeans, a grey t-shirt in a great fabric (I love the Sam t-shirt from Market & Spruce), a pendant necklace (I love Gorjana’s long necklaces), and a Weekend Journal. 

Your current Netflix addiction:

Breaking Bad. I’m a little late to the party – don’t tell me what happens!

Your biggest fashion faux pas, or a regrettable style phase:

I was really into the sheer cardigan look inspired by Cher Horowitz from Clueless in the ’90s. Possibly layered with a cropped sweater vest. Yikes. 

The beauty product found in your bag at all times:

Your go-to power outfit:

Black pointy pumps, ankle length pants (I love my Emer pants from Margaret M) and a structured short sleeve top.

You decompress each day by:

Running at least a couple of miles every day, and doing long runs whenever I can find time on the weekends. San Francisco has challenging but beautiful terrain.

Cocktail of choice:

The bootleg: a minty, lemony, swampy-looking drink that is famous in Minnesota, where I went to high school and where my parents live today. Mint in your teeth is part of the drink’s charm. 

Favorite pizza topping:

Almost anything! I like my pizza brimming with toppings, and I’m not very picky.

Charity/charities you support:

I have been a mentor for BUILD, a program that teaches and inspires high school students in lower income communities through entrepreneurship. It’s an amazing organization that has transformed the lives of many, including some of the mentees I was lucky enough to work with and am still in touch with.