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Talking Top Tens: Laura & Danielle Kosann

Founders, The New Potato


Everyone has to eat. That’s why there is The New Potato, a food, fashion and lifestyle destination – founded by sisters Danielle & Laura Kosann, Creative Director and Editor-in-Chief, respectively. The two used their combined experience in fashion, design and entertainment to create an online magazine that presents the world through the lens of food.

Taking a voyeuristic approach, The New Potato deals with the culinary experience in a different way, by continuously blurring the lines between food, fashion, design and media. Profiling everything from the health routines of the biggest celebrities, recipes and city guides from actors, models and chefs, to dinners in the homes of your favorite tastemakers, this breakout site covers a far more extensive palate of tastes and trends. Follow The New Potato on TwitterInstagram, and Facebook

And more with Laura & Danielle Kosann…

Your biggest fashion faux pas, or a regrettable style phase:

Danielle: Middle school, anything from Abercrombie & Fitch. 

Laura: Middle school, The Limited Too.

Favorite Instagram account to follow:

Danielle: Our friend, Laura Brown

Laura: I love following W’s Jane Larkworthy! She’s a good friend, and she does themed months, like 30 days of vintage. She won me over with 30 days of jumpsuits…I love a good jumpsuit. 

Cocktail of choice:

Danielle: Dirty martini.

Laura: Ketel One martini, up extra dry with three olives. Or a really dry white wine. 

One piece of advice you would give your 18 year old self:

Danielle: Nothing will turn out as you plan.

Laura: Enjoy the stage you’re in, and stop being impatient for the next one. 

Your most recent culinary discovery and obsession:

Danielle: Moustache Yogurt. The best yogurt ever, anywhere, hands down.

Laura: The bibimbap at Kori!

Your dream dinner party guest:

Skincare product you can’t live without:

Danielle: Bobbi Brown Tinted Moisturizer. It’s so light and doesn’t look like you’re wearing makeup, but it completely evens out your skin tone.

Laura: Debra Wattenberg’s thermal exfoliating scrub. I can’t Clarisonic every day without irritating skin, but I can do this every day and it makes my tinted moisturizer set completely differently than on days I don’t use it. 

At 9am each day, you are…

Danielle: Having coffee and posting the latest story on The New Potato.

Laura: Walking my dog Scout to Juice Press for a Heaven on Earth smoothie. He prefers the kibble I give him when we get home. 

Your favorite restaurant for brunch and your go-to order:

Danielle: Mile End, Stumptown coffee and The Beauty (a black seed bagel with smoked salmon, cream cheese, capers, tomato and red onion.)

Laura: Jeffrey’s Grocery, smoked salmon and everything. 

Your greatest achievement:

Danielle: Starting The New Potato with my sister!

Laura: Gotta say The New Potato with my sis, Danielle!