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Talking Top Tens: Erica Cerulo

Co-Founder, Of a Kind


Erica Cerulo is the Co-Founder of Of a Kind, a site that sells the pieces and tells the stories of emerging fashion designers. Prior to launching the site in 2010 with her business partner Claire Mazur, Erica worked as an editor at Details and Lucky, and she continues to be passionate about the power that editorial can have in driving consumer behavior. Follow Of a Kind on FacebookTwitter, and Instagram, and Erica on Twitter and Instagram

And more with Erica Cerulo…

Favorite Instagram account to follow:

The artist @jasonpolan is a real joy to follow. He’s just so talented and charming and funny—and sometimes he writes these amazing, involved captions that just make your day better.

Favorite pizza topping:

Pineapple’s where it’s at. Or burrata. But, really, burrata would probably be delicious on cardboard.

On Sunday, we’ll find you wearing:

These Outdoor Voices running sweats. Though, sadly, there’s a 90% chance I won’t be running.

Your most recent culinary discovery and obsession:

WELL, I recently discovered the British sisters behind Hemsley + Hemsley, and they might be my new heroes. I’ve dog-eared the crap out of their cookbook

Your favorite restaurant for brunch and your go-to order:

It really doesn’t get better than Prune in the East Village. I’m a Midwesterner originally, so I appreciate that they open on weekends at 10 A.M.—not some horrifically late afternoon hour like most New York joints—and their Chicago Matchbox bloody mary is the very best I’ve ever had.

Your celebrity crush:

I’ll always love Hugh Grant, I’ll tell you what. It’s a combination of the bumbling-ness, the floppy hair, and the crinkly eyes, I think.

Your last great read:

You know, I’ve been recommending Quiet a whole lot. It’s a really fascinating book about introverts, and I think I secretly am one.

The beauty product found in your bag at all times:

Beautycounter makes a lip sheer in this perfect, neutral shade Twig that makes me feel suddenly put-together. And the fact that it comes in a pretty package doesn’t hurt a bit.

Midnight snack of choice:

We’re big ice cream eaters at my house, and the current go-to is Ben & Jerry’s Vanilla Honey Caramel Greek Frozen Yogurt (that’s a real mouthful—zing!).

You decompress each day by:

Cooking dinner! I’m a huge hoarder of recipes on Pinterest, too.