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Talking Top Tens: Alexa Von Tobel

Founder & CEO, LearnVest


Alexa von Tobel, CFP® is the founder and CEO of, and the New York Times Bestselling Author of Financially Fearless. She attended Harvard College and Harvard Business School before starting LearnVest, which has raised over $73 million in financing since its inception. Alexa brings her passion for innovative product design to the financial planning space, as she works to bring financial advice to people nationwide and revolutionize how Americans interact with their money. Follow Alexa and LearnVest on Twitter, and @AlexavonTobel and @learnvest on Instagram. 

And more with Alexa Von Tobel…

Favorite Instagram account to follow:

I’m a huge fan of @natgeo and (amazing images!) and @learnvest.

Your greatest achievement:

Having the courage to start LearnVest during the worst recession in over 80 years, and then growing it into the burgeoning online financial planning company that it is today!

What do you love most about your work?

LearnVest is building something that really matters, something that we believe our clients (and arguably all Americans) deeply need. We get to feel the effects of the improvements in their lives when they become financially confident, and, to me, that continues to be invaluable.

One piece of advice you would give your 18 year old self:

It’s my belief that managing your money early and planning early is the best way to help be financially secure. Compounding interest isn’t magic, it’s math and it works!

Your most recent culinary obsession:

I’m currently 7 months pregnant (!!), and my latest craving has been burgers, blueberries and grapes. It’s quite funny to me because I hadn’t eaten red meat in years!

Skincare product you can’t live without:

I have these amazing facial cleansing wipes. I take them with me everywhere. They’re crucial for traveling, and they smell divine!

Your motto in life:

Dream big – no one else is going to do that for you and then, take life one day at a time.

Your go-to power outfit:

A classic, tailored dress. It’s important to feel confident and look your best when you want to get your work done. 

The skill or sport you’re dying to learn:

I recently tried out trapeze-ing – and I definitely need to do this again! 

The beauty product found in your bag at all times:

Perfume samples and a great lipstick.