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Talking Top Tens: Samantha Steen

Founder and CEO of Cami NYC


Samantha Steen is the founder and CEO of Cami NYC, a global online brand that focuses on camisoles of distinctive styles in a range of neutral and vivid colors. After graduating from the University of Western Ontario in London, Canada with a BFA in Visual Arts and Art History, Samantha moved to New York City where, she found herself working for some of the most established, top tier fashion houses in the industry. Founded in 2013, Cami NYC has been featured in publications including The New York Times, InStyle Magazine, Cosmopolitan Magazine, Glamour MagazineRefinery29 and Who What Wear. Cami NYC has also collected a large fan base of trend setters, including Cameron Diaz, Lauren Conrad, Shakira, Lea Michele, Hilary Duff  and many more. Follow Cami NYC on Instagram.

And more with Samantha Steen…

Your biggest fashion faux pas or a regrettable style phase:

Tear away pants and Modrobes in middle school. I owned them in every color of the rainbow.

Favorite Instagram account to follow:

What do you love most about your work?

I love that it’s constantly evolving and always inspiring. There is never a dull moment! When I look back on how far we’ve come in just over a year it amazes me, I never expected the brand to grow as fast as it did.

One piece of advice you would give your 18 year old self:

Be patient and find balance between your schoolwork and social life! 

Skincare product you can’t live without:

The pair of jeans you will never grow tired of:

My J Brand Blue Skinny Jeans – I have had them since 2008 and they still look the same as the day I bought them!

Nail color currently on your hands and feet:

Your (real life) hero:

My late grandfather who was a Holocaust survivor. During the war, he helped many people escape from concentration camps and always put their needs and safety before his own. He was truly a selfless and brave person. 

Charity you support:

Your motto in life:

Take risks and do it now. In all aspects of living, you’re given many options – go for the one that really challenges you or scares you.