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Talking Top Tens: Cassandra Parè

CEO & Founder, Favoire


Cassandra Parè is the CEO and Founder of Favoire, a social shopping site that allows users to transform their purchases into purchases that give back to incredible causes at no mark up to the user. Prior to Favoire, she was Vice President, Digital Marketing, Content and Social with Citigroup. During her time at Citigroup she worked on several women’s platforms aimed at empowering women with career and financial education. She is passionate about building sustainable business models that can empower real change. Follow Favoire on Twitter, Instagram and Pinterest

And more with Cassandra Parè…

Your greatest achievement:

Launching Favoire has been my greatest achievement to date. It required leaving my job at Citigroup to basically jump off a cliff and put all my trust into myself and my idea.

What do you love most about your work?

I love that we get to be a part of the fashion world but also have a meaningful mission. This ability to leverage fashion for good is a ton of fun, and also extremely rewarding. 

One piece of advice you would give your 18 year old self:

I would have told myself to take more risks and to not be afraid of failure.  

Skincare product you can’t live without:

Sunscreen. I am really pale and I have been wearing sunscreen in winter, summer, rain…basically every day no matter what, for ten years now. I don’t go outside without some kind of SPF on my face.

Your motto in life:

If you think you’re too small to make a difference, try going to sleep with a mosquito in the room.

On Sunday, we’ll find you wearing:

Jeans, a tee shirt and my favorite leather jacket…if it’s warm enough – right now NYC is the arctic tundra!

Charities you support:

Favoire supports education for girls in the underdeveloped world right now (once we complete our fundraising missions we’ll add on new and different causes). That’s really meaningful to us because women are statistically proven to be change agents of the world – when women succeed they tend to reinvest in their families and communities ultimately bringing the world forward with them.

Your dream dinner party guest:

Stephen Hawking, F. Scott Fitzgerald, Martha Stewart, Joan Didion and Tory Burch (call me ;).

Your current Netflix addiction:

Totally addicted to House of Cards. I also just watched Virunga, an incredible documentary on a nature conservancy effort in the Congo on Netflix and would highly recommend it.

You decompress each day by:

I know this is pretty en vogue right now…but ten minutes of meditation a day. I swear, it will change your life.