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Talking Top Tens: Tamar Yaniv

CEO & Co-founder, Preen.Me


Tamar Yaniv is the CEO & Co-founder of Preen.Me, a beauty community helping women buy beauty better. A digital executive who has led teams all over the world, Tamar combined her deep digital experience and her complete and utter love for all things beauty when she created Preen.Me. Having grown up in NY and lived in London, Tamar currently lives a 10 minute walk from the beach in Tel Aviv, Israel, with her husband and extremely energetic toddler. Follow Preen.Me on Twitter.

And more with Tamar Yaniv…

Favorite Instagram account to follow:

I love following accounts of travelers who go to far flung destinations. It helps me travel vicariously. 

Your greatest achievement:

Leaving a very cushy job and career path for the insanity of starting my own business.

What do you love most about your work?

The fact that I can actually spend time on beauty sites and trying products, and call it work.

Your motto in life:

What’s the worst that can happen.

Your last great read:

Colorless Tsukuru Tazaki and His Years of Pilgrimage: A novel by Haruki Murakami. Murakami’s a master at creating a whole alternative reality in his books.

Your go-to power outfit:

The beauty product found in your bag at all times:

Lipstick. Lots of them.

Nail color currently on your hands and feet:

Deep dark purple.

A charity you support:

NGOs helping refugee children.

Your (real life) hero and why:

Super achieving working moms. The juggling!