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Talking Top Tens: MaryAnn Bekkedahl

President & Co-Founder, Keep


As president and co-founder of Keep, MaryAnn oversees strategy, customer acquisition, branding, content and business development initiatives. She is an accomplished media executive with 18 years experience in consumer magazine and website publishing. Prior to joining Keep, she was EVP, Group Publisher at Rodale, a global content company in health and wellness, and the publisher of Men’s Health, Women’s Health, and Runner’s World properties, amongst others. Follow Keep on Instagram and download the Keep app. 

And more with MaryAnn Bekkedahl…

Your biggest fashion faux pas or a regrettable purchase:

My biggest fashion mistake is purchasing individual items I LOVE, but not complimentary pieces, so I end up never wearing them, for not having put it all together at once. I need a personal stylist!

Favorite Instagram account to follow:

@Keep. Ok, other than Keep, @theonion – who doesn’t need a good laugh every once in a while.

Your greatest achievement:

Two happy kids. I realize just HAVING kids can hardly be considered an achievement, as billions of women have shown they’re up to the task. The achievement is that they’re totally not (yet) screwed up, and in fact, seem pretty happy.

What do you love most about your work?

Inventing. Keep is paving the way for a new kind of commerce experience, and there is no roadmap. Everything we do has never been done before – it’s a thrill!

One piece of advice you would give your 18 year old self:

Don’t be such a prude. There’s time for that in the future. Wear sexy clothes, dance, jump at every opportunity to DO things.

Your most recent culinary discovery and obsession:

Love & Lemons blog. Real food, simply prepared, and delicious.

On Sunday, we’ll find you wearing:

The beauty product found in your bag at all times:

Shu Umura (sp) Eyelash curler. I was NOT blessed with lush lashes…

Nail color currently on your hands and feet:

Charities you support:

While technically not a charity, my kids’ public school appreciates all kinds of parental contributions, mostly with time/effort, vs. $$. I am active on the STEM Day committee, with hopes to inspire kids K-5 with a love of technology that will drive them towards those fields in high school and beyond.