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Talking Top Tens: Paola Moore

CEO & Founder of Rare Trends


Rare Trends was founded in September 2011 by Paola Moore and her vision “women shouldn’t simply wear clothes, women should wear art”. A native Argentine, Paola’s love for quality leather is reflected in each collection and is the core material in every design. Paola lived in South America, Europe and migrated to USA after marrying. It was her worldly travels, and the different ways women dressed in the countries she visited that inspired her to found Rare Trends. Prior to that Moore was the VP of Marketing for a furniture company and was in charge of the design, sales & marketing team. Rare Trends strives to connect with women who seek unique design and who prefer to make bold fashion statements. Their designs are inspired by architecture, movement, and construction leading to garments that each tell a story. Each piece is created with optimal quality, pieces are produced in limited quantity. Rare Trends has participated in numerous Fashion Runways and events, and received the 2015 Rising Star Award during Austin Fashion Week. For more on Rare Trends check out their Facebook, Twitter and Instagram.   

And more with Paola Moore…

Favorite Instagram account to follow:

The Fat Jewish - Sense of Humor is Key in my life.

Your biggest fashion faux pas:

I lived in the 80’s as a teenager. The oversized—I mean huge—shoulder pads and the blue eyebrows....never again....ever!

Your current netflix addiction:


What do you love most about your work:

The freedom of creative expression, and how much fun we have daily with my team.

One piece of advice you would give your 18 year old self:

Laugh about it instead of worrying about it, it helps.

Your most recent culinary discovery and obsession:

I’m Argentine so I drink a lot of mate, I added fresh mint leaves and honey to my mate and found it addicting! 

Midnight snack of choice:

Dark chocolate.

Skincare product you can’t live without:

All of La Mer skin care, I use about 10 of their products twice daily. Hooked to their Concentrate.

Your last great read and why you enjoyed it:

A House in the Skyit’s a very sad story, but has an incredible message of inner strength and fight for survival. 

Your motto in life:

You only live once, go for it!