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Talking Top Tens: Jennifer Newton

Founder of DefineMe Fragrance


Meet the humble humanitarian behind DefineMe Fragrance, Jennifer Newton. After graduating with a degree in Interior Design, she launched Pure Designs for Living, a company selling a wide variety of products with affirmations and positive messages. When working on her candle line, she rediscovered her passion for creating scents and thought, “If I can create candle scents that embody positive affirmations why not make it even more personal and create fragrances?” And in 2015, DefineMe Fragrance was born. Every bottle represents mold-breaking, barrier-crushing women that speak to different qualities Jennifer strives for: being confident, creative, strong, free-spirited, loving, passionate + fearless. Follow Jennifer for further inspiration on Instagram, Facebook, Twitter, or visit her website.

And more with Jennifer Newton…

Your current Netflix addition:

I can’t get enough of The AO. It’s a fresh, unique story that I haven’t already seen. It has everything…suspense, love, a metaphysical aspect…so intriguing!

What do you love most about your work:

There are so many things I love about my work it’s hard to choose just one but one that stands out to me is I love having the freedom to be different, to not have to follow ‘the rules’.

One piece of advice you would give your 18­-year-­old self:

Do something that involves helping the greater good. If you do, it will make you feel more joy than money or fame ever could.

Go-­to workout song on your most recent playlist:

My Church, Maren Morris…I’m not normally into country but there’s just something about this song.

Your last great read and why you enjoyed it:

The Many Lives & Secret Sorrows of Josephine B, by Sandra Gulland. I love historical fiction and this book immerses you into her time and world.

A secret talent we should know about:

I have a nose like a hound dog—comes in handy for my work.

You decompress each day by:

A large glass of wine—lately I’m into Miraval Rose.

Nail color currently on your hands and feet:

I’m currently loving Essie’s Chinchilly #688. It’s a medium gray with a slight purple hue.

What’s a trend you predict will catch on this year:

Pink, the color pink is gonna make a comeback.

What is the best gift you’ve ever received:

For Valentine’s Day, my hubby gave me 100 individually written love notes.