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Talking Top Tens: Olivia Luko

Founder of Hats by Olivia


Olivia is the founder and CEO of Hats by Olivia, a brand dedicated to making fashion-forward hats and accessories. This year, Olivia transitioned Hats by Olivia from side hustle to full time career.  When she is not working on growing her brand she is on a lifetime search for the world’s best beaches. Olivia lives in Dallas, Texas with Poppy, her recently adopted poodle. Check out Olivia’s hats on her website and follow her on Instagram for more beach inspiration or shopping temptation.

And more with Olivia Luko…

Favorite Instagram account to follow:

Mark D Sikes is not only an incredible interior designer but also designs the MDS Stripes line. I love his visual aesthetic of blues and whites and a mix of images of American style icons like Grace Kelly and Jane Birkin.

What do you love most about your work:

My favorite part of my work is seeing my customers in their hats on their honeymoon, girl’s trip, or family vacation. I love making a product that people wear in celebratory and happy times. 

One piece of advice you would give your 18 year old self:

Anything you want to do can be a career. Rather than looking at jobs, figure out where you want to be, what you are interested in and what you want your lifestyle to be and seek out careers that fulfill those goals.

Skincare product you can’t live without:

Elta MD Tinted Sunscreen. My mom is a skin cancer survivor who always told me to wear a hat at the beach, in my day to day life protecting my face with sunscreen is always a priority.

Your motto in life:

Why not live a big life?

Your last great read and why you enjoyed it:

Shoe Dog by Phil Knight. As both a current entrepreneur and former athlete I loved this book for both the background on Nike as well as seeing the years of risks, mistakes, and mishaps that created the brand and company I admire today. 

The pair of jeans you will never grow tired of:

Nail color currently on your hands and feet:

On my hands I have my new favorite neutral, OPI’s You Callin’ Me a Lyre? And on my toes I have my all-time favorite polish OPI’s Cajun Shrimp, the perfect shade of red-orange.

The skill or sport you’re dying to learn:

Tennis! I took lessons my senior year of high school and still have my racquet but I haven’t been on the court in years.

Something you never see going out of style is:

The classic white shirt. I love a great white blouse that can be paired with a skirt for meetings or dressed down with jeans for Sunday brunch.