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Talking Top Tens: Karen Behnke

CEO and Founder of Juice Beauty


As founder and CEO of organic and eco-chic skincare and cosmetics company, Juice Beauty, Karen Behnke is changing the face of sustainable cosmetics. Karen developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40 and was astounded to learn that, although the skin absorbs over 60 percent of what is placed on it, there were very few available healthy personal care products that worked well. Karen realized there was a void in the market for safe, effective beauty products. Since she couldn’t find anything that worked for her, Karen created her own company: Juice Beauty. Follow Karen on Instagram at @juicebeautykaren and @juicebeauty.

And more with Karen Behnke…

Favorite Instagram account to follow:

I have to mention three:

1) @Rank&Style of course

2) @Emilydougherty the Beauty Director at Elle. She does these crazy lipstick decapitations that I can’t stop watching

3) @goop—our business partner

What you like most about work:

I love the creativity of product development and working with all the amazing organic ingredients our head chemist dreams up.

One piece of advice you’d give my 18 year old self:

Trust your gut feeling. Women have amazing intuition—use it and don’t deny it!

Midnight Snack of choice:

Dried organic mango—my dentist would scream but it’s so sweet and satisfying.

Skincare product you can’t live without:

I might be naming over 50 products, but Juice Beauty’s entire Stem Cellular and Green Apple Collections.

Your motto in Life:

Go for it!

A secret talent to know about:

Major League Hula Hooper. It’s how I won all my friends free drinks in college and how I got my lower abs back after two C Sections.

On Sunday you’ll find me wearing:

Fabletics workout clothes, perfect for a mountain bike ride with my husband. 

Go-to power outfit:

Any Armani piece in my closet

Credit card location most used:

Whole Foods take out—my kids growing up with a working mom would have starved without Whole Foods takeout!