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- Talking Top Tens: Elizabeth ScherleElizabeth was leading business partnerships at a fashion events startup when she realized there was a lost opportunity where brands weren’t collecting consumer feedback on the products sampled in event gift bags. This prompted her to co-found Influenster, a product discovery and reviews website that facilitates product trial and conversations between brands and social media savvy consumers to help companies populate the digital sphere with user generated content. Elizabeth grew up on a farm outside a 171-person town in Iowa, and currently lives in Williamsburg, Brooklyn. Check out Scherle’s LinkedIn and Instagram to find out more about her!
- Talking Top Tens: Jennifer Bett MeyerFor over 15 years, Jennifer Bett Meyer has been a success-driven professional working in public relations and marketing for today’s most dynamic global brands. In 2013 she launched Jennifer Bett Communications to offer uniquely competitive brands a creative and multi-dimensional approach to overall consumer awareness. JBC leverages strong editorial relationships across digital, print, and broadcast media to develop meaningful and memorable narratives that create enduring brand affinity. Meyer has succeeded by uniquely employing a comprehensive package of global PR planning, guerilla marketing concepts, social media strategies, brand partnerships, and other state-of-the-art strategies to achieve her clients’ varied objectives. Follow Jennifer on Instagram and Twitter.
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