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- Talking Top Tens: Elizabeth ScherleElizabeth was leading business partnerships at a fashion events startup when she realized there was a lost opportunity where brands weren’t collecting consumer feedback on the products sampled in event gift bags. This prompted her to co-found Influenster, a product discovery and reviews website that facilitates product trial and conversations between brands and social media savvy consumers to help companies populate the digital sphere with user generated content. Elizabeth grew up on a farm outside a 171-person town in Iowa, and currently lives in Williamsburg, Brooklyn. Check out Scherle’s LinkedIn and Instagram to find out more about her!
- Talking Top Tens: Sophie DonelsonSophie Donelson was named Editor-in-chief of House Beautiful (Twitter: @housebeautiful, Instagram: @housebeautiful) in January 2015. Previously, she served as Editor-in-chief of Hamptons Cottages & Gardens, and held senior editorial positions at ELLE DECOR and Martha Stewart’s Blueprint and CITY magazines. During her time as an independent journalist, she wrote for print and digital publications including the New York Times, Wall Street Journal, Departures, and New York Magazine. Donelson received a writing, literature, and publishing degree from Emerson College where she graduated magna cum laude. She and her husband, also a journalist, recently renovated a 1917 apartment in historic Jackson Heights, Queens, which they share with their three-year old son, Teddy. Check out her Instagram and Twitter for more information!
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