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- Talking Top Tens: Cassandra ParèCassandra Parè is the CEO and Founder of Favoire, a social shopping site that allows users to transform their purchases into purchases that give back to incredible causes at no mark up to the user. Prior to Favoire, she was Vice President, Digital Marketing, Content and Social with Citigroup. During her time at Citigroup she worked on several women’s platforms aimed at empowering women with career and financial education. She is passionate about building sustainable business models that can empower real change. Follow Favoire on Twitter, Instagram and Pinterest.
- Talking Top Tens: Jennifer Bett MeyerFor over 15 years, Jennifer Bett Meyer has been a success-driven professional working in public relations and marketing for today’s most dynamic global brands. In 2013 she launched Jennifer Bett Communications to offer uniquely competitive brands a creative and multi-dimensional approach to overall consumer awareness. JBC leverages strong editorial relationships across digital, print, and broadcast media to develop meaningful and memorable narratives that create enduring brand affinity. Meyer has succeeded by uniquely employing a comprehensive package of global PR planning, guerilla marketing concepts, social media strategies, brand partnerships, and other state-of-the-art strategies to achieve her clients’ varied objectives. Follow Jennifer on Instagram and Twitter.
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