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- Talking Top Tens: MaryAnn BekkedahlAs president and co-founder of Keep, MaryAnn oversees strategy, customer acquisition, branding, content and business development initiatives. She is an accomplished media executive with 18 years experience in consumer magazine and website publishing. Prior to joining Keep, she was EVP, Group Publisher at Rodale, a global content company in health and wellness, and the publisher of Men’s Health, Women’s Health, and Runner’s World properties, amongst others. Follow Keep on Instagram and download the Keep app.
- Talking Top Tens: Marissa V. & Lauren S.Marissa Vosper, originally from Boulder, CO, and Lauren Schwab, raised in NYC’s Upper West Side, met in undergrad while attending the University of Pennsylvania, bonding over their mutual love of style and design. After graduation, Marissa and Lauren decided to pursue their respective careers in brand consulting and finance but quickly began to miss the very thing that connected them: fashion. Beginning with late night classes at FIT while continuing to work full-time, the two aspiring founders learned as much as they could over the course of four years before deciding to dedicate their careers and know-how to solve a common everyday problem: finding lingerie that fit well, felt comfortable, but also made women feel beautiful. In 2013, the duo founded Negative Underwear (@negativeunderwear), which subsequently launched in February 2014.
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