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I was never that person to spend hours reading reviews or browsing through options which usually meant I either didn’t buy the product or ended up buying the wrong one.” – Lauren, Tech Entrepreneur, 26
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- Talking Top Tens: Elizabeth ScherleElizabeth was leading business partnerships at a fashion events startup when she realized there was a lost opportunity where brands weren’t collecting consumer feedback on the products sampled in event gift bags. This prompted her to co-found Influenster, a product discovery and reviews website that facilitates product trial and conversations between brands and social media savvy consumers to help companies populate the digital sphere with user generated content. Elizabeth grew up on a farm outside a 171-person town in Iowa, and currently lives in Williamsburg, Brooklyn. Check out Scherle’s LinkedIn and Instagram to find out more about her!
- Talking Top Tens: Emily SchumanEmily Schuman lives in Los Angeles with her husband, Geoffrey, and their two cats, Luna and Rocco. She began her professional career working in media at Condé Nast publications’ Domino and Teen Vogue magazine. In March of 2008, Emily created Cupcakes and Cashmere as a way to document the things she loved. More than a blog, Cupcakes and Cashmere is a mantra and aesthetic that celebrates the little pleasures in life. The goal of Cupcakes and Cashmere is to encourage and inspire readers through fashion, food, beauty, and interior design. In August 2012, Emily released the book Cupcakes and Cashmere: A guide for defining your style, reinventing your space and entertaining with ease. The book became a national best seller and Emily went on a six city international book tour where she got to meet readers and sign copies of her first published work. Follow Emily on Facebook, Twitter, Instagram, and YouTube.
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