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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Daniela CecilioDynamic fashion tech entrepreneur, Daniela Cecilio, is the woman set to change the way you search, discover and buy fashion online in 2014. The 33-year-old is a founding member of the uber successful fashion-portal, Farfetch.com, and also happens to be the wife of its founder and CEO, José Neves. Now the Brazilian-born, ex fashion designer and ‘fashion obsessive’ has branched out on her own to launch ASAP54, the first ever fashion app that allows users to discover products through its social fashion community. ASAP54 also includes the latest in visual search technology and its own personal styling service. Follow ASAP54 on Facebook, Twitter and Instagram.
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