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- Talking Top Tens: Jessica RichardsJessica Richards, Founder and Owner of SHEN Beauty, was born in France and raised in Laguna Beach, California. She attended FIT where she earned her Bachelors degree in fashion merchandising and marketing. Following college, she landed a highly coveted position as a fashion assistant at Vogue. During her tenure, Jessica also grew her freelance styling portfolio with a clientele list of boldfaced names featuring notables in the music industry. Shortly thereafter Richards gave birth to her first son as well as the idea to create SHEN. After a jar of face cream shattered she was sent wandering Brooklyn in search of a suitable replacement and came up empty handed with the realization that there was “no beauty in Brooklyn.” The idea of SHEN was born. Putting her retail expertise to good use, the beauty destination became a reality in 2010. For more on Jessica and SHEN Beauty follow their Instagram, Twitter and Facebook accounts.
- Talking Top Tens: Paola MooreRare Trends was founded in September 2011 by Paola Moore and her vision “women shouldn’t simply wear clothes, women should wear art”. A native Argentine, Paola’s love for quality leather is reflected in each collection and is the core material in every design. Paola lived in South America, Europe and migrated to USA after marrying. It was her worldly travels, and the different ways women dressed in the countries she visited that inspired her to found Rare Trends. Prior to that Moore was the VP of Marketing for a furniture company and was in charge of the design, sales & marketing team. Rare Trends strives to connect with women who seek unique design and who prefer to make bold fashion statements. Their designs are inspired by architecture, movement, and construction leading to garments that each tell a story. Each piece is created with optimal quality, pieces are produced in limited quantity. Rare Trends has participated in numerous Fashion Runways and events, and received the 2015 Rising Star Award during Austin Fashion Week. For more on Rare Trends check out their Facebook, Twitter and Instagram.
- Popular This Week:HUE So Silky Sheer Control Top Tights