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- Talking Top Tens: Ariel KayeAriel Kaye is the Founder and CEO of Parachute Home - a direct-to-consumer home essentials brand based in Venice Beach, CA. Prior to launching Parachute, Ariel spent ten years working in brand development and advertising in New York City. Long intrigued by the interplay of design and wellness, Ariel relocated from New York to her hometown of Los Angeles, intent on establishing a brand that addressed both the consumers’ need for quality bedding and sound sleep. Ariel earned a Master’s degree in Media Studies from the New School and a Bachelor of Arts degree from the Gallatin School at NYU. Find out more about Parachute Home by following them on Facebook, Instagram, Pinterest, and Twitter.
- Talking Top Tens: Mary Kate McGrathMary Kate McGrath is a lifestyle expert and Editor-in-Chief of PureWow, a popular online publication with a mission to “Elevate the Everyday.” Mary Kate joined PureWow after more than a decade working with women’s magazines, including Real Simple, InStyle and Food Network Magazine (as a result, she has one of the most organized and stylish linen closets around). At PureWow, Mary Kate is responsible for the brand’s overall editorial strategy, including the launch of new editions and the expansion of video series and web franchises across multiple platforms. She also oversees the production of custom PureWow content created for large brand advertisers like Hyatt, Cartier and L’Oreal. Follow PureWow on Facebook, Twitter and Instagram.
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