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- Talking Top Tens: Ariel KayeAriel Kaye is the Founder and CEO of Parachute Home - a direct-to-consumer home essentials brand based in Venice Beach, CA. Prior to launching Parachute, Ariel spent ten years working in brand development and advertising in New York City. Long intrigued by the interplay of design and wellness, Ariel relocated from New York to her hometown of Los Angeles, intent on establishing a brand that addressed both the consumers’ need for quality bedding and sound sleep. Ariel earned a Master’s degree in Media Studies from the New School and a Bachelor of Arts degree from the Gallatin School at NYU. Find out more about Parachute Home by following them on Facebook, Instagram, Pinterest, and Twitter.
- Talking Top Tens: Dorie S. & Emelyn N.Dorie Golkin Smith and Emelyn Northway are the co-founders of Of Mercer, a contemporary women’s workwear brand of fashionable but office-appropriate apparel for the desk-to-dinner lifestyle. The pair started Of Mercer while attending Wharton Business School and bonding over a shared frustration of finding great work clothes in their previous jobs—Dorie in consulting and Emelyn in private equity. The two believe women shouldn’t have to sacrifice quality for price or style for an office dress code. By selling their designer-quality, NYC-made clothing directly through their website, they (and their customers) avoid those hefty retailer markups. Since its launch in 2013, Of Mercer has been featured in Forbes, Refinery29, People Stylewatch, and InStyle. Follow Of Mercer on Facebook, Twitter and Instagram.
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