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- Talking Top Tens: Jessica RichardsJessica Richards, Founder and Owner of SHEN Beauty, was born in France and raised in Laguna Beach, California. She attended FIT where she earned her Bachelors degree in fashion merchandising and marketing. Following college, she landed a highly coveted position as a fashion assistant at Vogue. During her tenure, Jessica also grew her freelance styling portfolio with a clientele list of boldfaced names featuring notables in the music industry. Shortly thereafter Richards gave birth to her first son as well as the idea to create SHEN. After a jar of face cream shattered she was sent wandering Brooklyn in search of a suitable replacement and came up empty handed with the realization that there was “no beauty in Brooklyn.” The idea of SHEN was born. Putting her retail expertise to good use, the beauty destination became a reality in 2010. For more on Jessica and SHEN Beauty follow their Instagram, Twitter and Facebook accounts.
- Talking Top Tens: Sukhinder Singh CassidySukhinder Singh Cassidy is founder and CEO of Joyus, the web’s first video shopping channel focusing on fashion, beauty and lifestyle products for women ages 30-60. Sukhinder was previously CEO of Polyvore, and before that, President of APAC and LATAM at Google. Prior to Google, Sukhinder worked at Amazon, News Corp, Merrill Lynch and Yodlee, and is a current board member at TripAdvisor, J. Hilburn, and Princeton University’s Computer Science Advisory Council, as well as a previous board member of J.Crew. Follow Sukhinder on Twitter.
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