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- Talking Top Tens: Elizabeth ScherleElizabeth was leading business partnerships at a fashion events startup when she realized there was a lost opportunity where brands weren’t collecting consumer feedback on the products sampled in event gift bags. This prompted her to co-found Influenster, a product discovery and reviews website that facilitates product trial and conversations between brands and social media savvy consumers to help companies populate the digital sphere with user generated content. Elizabeth grew up on a farm outside a 171-person town in Iowa, and currently lives in Williamsburg, Brooklyn. Check out Scherle’s LinkedIn and Instagram to find out more about her!
- Talking Top Tens: Lori Coulter and Reshma ChamberlinLori Coulter and Reshma Chamberlin are the duo behind Summersalt, the new direct-to-consumer swimwear brand that’s changing the game. Each piece is under $95, Summersalt offers designer swimwear without the designer price tag. Summersalt swimwear is made from fabric 5x stronger than traditional swim fabric. And the best part is, it’s all made with recycled materials. Lori has over 10 years of experience designing swimwear for major brands and an MBA from the Olin School of Business at Washington University in St. Louis. Before launching Summersalt, Reshma ran a digital agency and worked with brands such as Rockets of Awesome and Paravel. Her strong business sense and creative bent paired with Lori’s detailed analytical and business focus make for a great team. Follow both Lori and Reshma along on Instagram @gosummersalt.
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