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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Lucy FairweatherLucy Fairweather is the owner and gift curator for Fair Ivy surprises, which provides unique monthly subscriptions for women. A graduate of UC Berkeley, she created the surprise gift company in 2008 after realizing that opening the mailbox had become a joyless occasion for many people. With a subscription to Fair Ivy, a new handmade, hand-wrapped, vegan-friendly, USA-made luxury gift is mailed out to you every month. All surprise items are created by women, for women, and inside each package you’ll find details about their inspiration and craft. Currently experiencing high demand, subscriptions are available via waitlist only. Follow Fair Ivy on Twitter and Instagram.
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