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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Jess AtkinsJessica Atkins is the co-founder of Stylebook, a closet organization and wardrobe management app for the iPhone and iPad. Passionate about improving and developing personal style with technology, she hopes that women will be able to get more out of their closet by tracking what clothes they own and how they use them. Inspiration for the app came from her experiences organizing sample clothing as an intern in the Vogue fashion closet in college. Jess currently lives in Princeton, NJ with her husband and co-founder Bill Atkins. Follow Stylebook on Facebook, Instagram, and Pinterest.
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