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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Sophie and BouchraSophie Kahn and Bouchra Ezzahraoui are the founders of the direct-to-consumer fine jewelry brand, AUrate. Sophie, who drives the fashion and strategy elements of the business, previously served as global director of Retail Marketing and Strategy at Marc Jacobs. Sophie holds a Master in Finance from Princeton University and a Bachelor in Economics from the University of Amsterdam. Bouchra Ezzahraoui has a background in finance as an Interest Rate Derivatives trader at Goldman Sachs and brings her financial expertise to AUrate. She earned her Master in Finance at Princeton University and her Bachelor in Applied Mathematics at Ecole Nationale de la Statistique et de l’Administration Economique in Paris. In 2014, the two business women decided to combine their experience in fashion and finance and launched AUrate, a line of jewelry that has already received rave reviews for its design and industry changing business model.
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