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- Talking Top Tens: Elizabeth ScherleElizabeth was leading business partnerships at a fashion events startup when she realized there was a lost opportunity where brands weren’t collecting consumer feedback on the products sampled in event gift bags. This prompted her to co-found Influenster, a product discovery and reviews website that facilitates product trial and conversations between brands and social media savvy consumers to help companies populate the digital sphere with user generated content. Elizabeth grew up on a farm outside a 171-person town in Iowa, and currently lives in Williamsburg, Brooklyn. Check out Scherle’s LinkedIn and Instagram to find out more about her!
- Talking Top Tens: Tara FoleyBack in 2009, Tara was on a completely different career path (law!), working long hours, and trying to stay healthy. It occurred to her that she focused on fitness and healthy eating—but not what she put on her face and body. So she started asking questions and launched a blog focused on finding clean options. The response showed her how many of us wanted to understand what we’re putting on ourselves and where to find effective, luxurious nontoxic options. When the concept won a national retail business plan competition during her MBA program at Babson, she knew she was onto something! After years of hands-in-the-dirt learning both on a lavender farm in France and with a private label beauty company, she founded Follain in 2013 because she believed and still does that no one should have to sacrifice health for beauty. With degrees in public policy and business, Tara’s vision, passion, and activism fuel Follain’s growth, and its mission of improving the health and lives of others. You can learn more about Tara and Follain by following her @tcofoley and @shopfollain.
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