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- Talking Top Tens: Rachel HofstetterFor years, Rachel Hofstetter was paid to eat and drink as a food editor at places like O, the Oprah Magazine (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to Cooking Up a Business (Penguin), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). When an idea she and her husband created for their own wedding turned out to be immensely popular, she left her formal food editor career to launch guesterly. Today, the guesterly software platform enables anyone to create a custom photo directory for life’s special events like weddings, reunions, and more. Follow Rachel and guesterly via Twitter.
- Talking Top Tens: Alexa HirschfeldAlexa Hirschfeld started Paperless Post at age 23 with her brother James, concepting and beta-testing a product that would soon reach over 85 million users and push the boundaries of design and self-expression in modern communication. Since then, Alexa has headed the tech company’s product development and helped build it into the market’s leading platform for online and paper stationery. As Paperless Post’s President, Alexa oversees a team of over 50 product designers, technologists, and software engineers, and currently employs over 100 people in New York and London. Alexa has been named as one of Fortune’s “10 Most Powerful Women Entrepreneurs"; Fast Company’s “Most Influential Women in Technology”; and Forbes’ “30 Under 30”; and in 2012, was named a New York Ventures Fellow from the New York City Economic Development Corporation. If you haven’t check out Paperless Post yet you can do so at paperlesspost.com and be sure to follow them and Alexa on Instagram.
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