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- Talking Top Tens: Dineh MohajerDineh Mohajer created Hard Candy in 1995, while completing her fourth year as a Biochemistry student attending USC. The brand was instantly recognized and embraced by Neiman Marcus, Harvey Nichols, Sephora and countless other prestigious global retailers. In 1999, Hard Candy was sold to LVMH, the French luxury powerhouse. By early 2002, her next line was born, Goldie, a brand that was regarded as subtle sophistication with punk rock sensibility. The brand was immediately snatched up by Limited Brands for exclusive distribution in their Bath & Body Works and C.O. Bigelow stores. Several years and creative collaborations later, Dineh is bringing about the next evolution of beauty with Smith & Cult, her new ‘5-free’ nail polish line that has developed an instant cult following. Follow Smith & Cult on Facebook, Twitter & Instagram.
- Talking Top Tens: Alexa HirschfeldAlexa Hirschfeld started Paperless Post at age 23 with her brother James, concepting and beta-testing a product that would soon reach over 85 million users and push the boundaries of design and self-expression in modern communication. Since then, Alexa has headed the tech company’s product development and helped build it into the market’s leading platform for online and paper stationery. As Paperless Post’s President, Alexa oversees a team of over 50 product designers, technologists, and software engineers, and currently employs over 100 people in New York and London. Alexa has been named as one of Fortune’s “10 Most Powerful Women Entrepreneurs"; Fast Company’s “Most Influential Women in Technology”; and Forbes’ “30 Under 30”; and in 2012, was named a New York Ventures Fellow from the New York City Economic Development Corporation. If you haven’t check out Paperless Post yet you can do so at paperlesspost.com and be sure to follow them and Alexa on Instagram.
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