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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Tracey Lomrantz LesterTracey Lomrantz Lester is Senior Editorial Director at Gilt, where she oversees the site’s content and lends expertise in sale curation and fashion direction. Prior to joining Gilt, Tracey was the contributing style editor at Glamour Magazine, where she wrote for their fashion blog and the print magazine. She also served as fashion news editor of elle.com from 2007 to 2008. Her written work has appeared in Details, Nylon, Marie Claire, Shape, style.com and The New York Post. Tracey has also appeared on a variety of national television programs as a style expert, including Good Morning America, The Today Show and Rachael Ray. She holds a master’s degree in journalism from New York University. Follow Tracey’s editorial eye on Twitter and Instagram, and be tempted by Gilt on Twitter and Instagram.
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