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- Talking Top Tens: Denise LeeDenise’s big “Aha!” moment came in early 2012, when she was training for her first triathlon and, even for the expert shopper that she was, could not find an activewear brand that offered the effortless, cool style of the contemporary designers she loved. In November of that year, she left her job at a retail brand incubator in New York to build Alala into the activewear brand she had been searching for, and hasn’t looked back since. Denise hails from the sunny island of Singapore, received a double degree from Northwestern University, and holds an MBA from the NYU Stern School of Business. To find out more about Alala, check out their Instagram account here.
- Talking Top Tens: Paola MooreRare Trends was founded in September 2011 by Paola Moore and her vision “women shouldn’t simply wear clothes, women should wear art”. A native Argentine, Paola’s love for quality leather is reflected in each collection and is the core material in every design. Paola lived in South America, Europe and migrated to USA after marrying. It was her worldly travels, and the different ways women dressed in the countries she visited that inspired her to found Rare Trends. Prior to that Moore was the VP of Marketing for a furniture company and was in charge of the design, sales & marketing team. Rare Trends strives to connect with women who seek unique design and who prefer to make bold fashion statements. Their designs are inspired by architecture, movement, and construction leading to garments that each tell a story. Each piece is created with optimal quality, pieces are produced in limited quantity. Rare Trends has participated in numerous Fashion Runways and events, and received the 2015 Rising Star Award during Austin Fashion Week. For more on Rare Trends check out their Facebook, Twitter and Instagram.
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