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- Talking Top Tens: Marissa V. & Lauren S.Marissa Vosper, originally from Boulder, CO, and Lauren Schwab, raised in NYC’s Upper West Side, met in undergrad while attending the University of Pennsylvania, bonding over their mutual love of style and design. After graduation, Marissa and Lauren decided to pursue their respective careers in brand consulting and finance but quickly began to miss the very thing that connected them: fashion. Beginning with late night classes at FIT while continuing to work full-time, the two aspiring founders learned as much as they could over the course of four years before deciding to dedicate their careers and know-how to solve a common everyday problem: finding lingerie that fit well, felt comfortable, but also made women feel beautiful. In 2013, the duo founded Negative Underwear (@negativeunderwear), which subsequently launched in February 2014.
- Talking Top Tens: Jennifer Bett MeyerFor over 15 years, Jennifer Bett Meyer has been a success-driven professional working in public relations and marketing for today’s most dynamic global brands. In 2013 she launched Jennifer Bett Communications to offer uniquely competitive brands a creative and multi-dimensional approach to overall consumer awareness. JBC leverages strong editorial relationships across digital, print, and broadcast media to develop meaningful and memorable narratives that create enduring brand affinity. Meyer has succeeded by uniquely employing a comprehensive package of global PR planning, guerilla marketing concepts, social media strategies, brand partnerships, and other state-of-the-art strategies to achieve her clients’ varied objectives. Follow Jennifer on Instagram and Twitter.
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