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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Alex WilliamsonAlex started with Bumble in October 2014, just before the female-led dating application launched in December of that same year. Bumble founder, Whitney Wolfe, originally hired Alex to launch Bumble in Dallas, TX. Within three weeks, Alex expanded beyond her Dallas-focused role and took over their social media. Her role quickly evolved and she is now the VP of Brand Content, overseeing all of Bumble’s content and managing the brand’s voice. This includes the daily content that goes into their Instagram account, @bumble. “In other words, I think in meme,” says Alex. You can follow Alex on her personal Instagram account at @theboohemian.
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