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- Talking Top Tens: Jessica RichardsJessica Richards, Founder and Owner of SHEN Beauty, was born in France and raised in Laguna Beach, California. She attended FIT where she earned her Bachelors degree in fashion merchandising and marketing. Following college, she landed a highly coveted position as a fashion assistant at Vogue. During her tenure, Jessica also grew her freelance styling portfolio with a clientele list of boldfaced names featuring notables in the music industry. Shortly thereafter Richards gave birth to her first son as well as the idea to create SHEN. After a jar of face cream shattered she was sent wandering Brooklyn in search of a suitable replacement and came up empty handed with the realization that there was “no beauty in Brooklyn.” The idea of SHEN was born. Putting her retail expertise to good use, the beauty destination became a reality in 2010. For more on Jessica and SHEN Beauty follow their Instagram, Twitter and Facebook accounts.
- Talking Top Tens: Deepica MutyalaAs a little girl growing up in a South Asian community in Texas, Deepica Mutyala stood out for two reasons: her love of beauty and her obsession with the Big Apple. She has previously worked at L’Oreal and most recently at Birchbox, a role that exposed to her the latest innovations in beauty and helped her build a rolodex of top stylists, celebrity makeup artists, and brand CEOs as well as giving her exposure to doing videos for Birchbox in addition to her day job. With her product expertise and on-camera experience, she thought ‘why not create my own channel where I can share everything I’ve learned through the years?’ Deepica launched her YouTube channel in January 2015 around the premise of “beauty decoded”. Today, Deepica is based in Manhattan living out her dreams as a full time YouTube personality and on-air beauty expert. Keep up to date with Deepica and all her advice on beauty by checking out her site and following her on Instagram, Twitter and of course YouTube!
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