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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Mary Kate McGrathMary Kate McGrath is a lifestyle expert and Editor-in-Chief of PureWow, a popular online publication with a mission to “Elevate the Everyday.” Mary Kate joined PureWow after more than a decade working with women’s magazines, including Real Simple, InStyle and Food Network Magazine (as a result, she has one of the most organized and stylish linen closets around). At PureWow, Mary Kate is responsible for the brand’s overall editorial strategy, including the launch of new editions and the expansion of video series and web franchises across multiple platforms. She also oversees the production of custom PureWow content created for large brand advertisers like Hyatt, Cartier and L’Oreal. Follow PureWow on Facebook, Twitter and Instagram.
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