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- Talking Top Tens: Dineh MohajerDineh Mohajer created Hard Candy in 1995, while completing her fourth year as a Biochemistry student attending USC. The brand was instantly recognized and embraced by Neiman Marcus, Harvey Nichols, Sephora and countless other prestigious global retailers. In 1999, Hard Candy was sold to LVMH, the French luxury powerhouse. By early 2002, her next line was born, Goldie, a brand that was regarded as subtle sophistication with punk rock sensibility. The brand was immediately snatched up by Limited Brands for exclusive distribution in their Bath & Body Works and C.O. Bigelow stores. Several years and creative collaborations later, Dineh is bringing about the next evolution of beauty with Smith & Cult, her new ‘5-free’ nail polish line that has developed an instant cult following. Follow Smith & Cult on Facebook, Twitter & Instagram.
- Talking Top Tens: Dorie S. & Emelyn N.Dorie Golkin Smith and Emelyn Northway are the co-founders of Of Mercer, a contemporary women’s workwear brand of fashionable but office-appropriate apparel for the desk-to-dinner lifestyle. The pair started Of Mercer while attending Wharton Business School and bonding over a shared frustration of finding great work clothes in their previous jobs—Dorie in consulting and Emelyn in private equity. The two believe women shouldn’t have to sacrifice quality for price or style for an office dress code. By selling their designer-quality, NYC-made clothing directly through their website, they (and their customers) avoid those hefty retailer markups. Since its launch in 2013, Of Mercer has been featured in Forbes, Refinery29, People Stylewatch, and InStyle. Follow Of Mercer on Facebook, Twitter and Instagram.
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