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- Talking Top Tens: Dineh MohajerDineh Mohajer created Hard Candy in 1995, while completing her fourth year as a Biochemistry student attending USC. The brand was instantly recognized and embraced by Neiman Marcus, Harvey Nichols, Sephora and countless other prestigious global retailers. In 1999, Hard Candy was sold to LVMH, the French luxury powerhouse. By early 2002, her next line was born, Goldie, a brand that was regarded as subtle sophistication with punk rock sensibility. The brand was immediately snatched up by Limited Brands for exclusive distribution in their Bath & Body Works and C.O. Bigelow stores. Several years and creative collaborations later, Dineh is bringing about the next evolution of beauty with Smith & Cult, her new ‘5-free’ nail polish line that has developed an instant cult following. Follow Smith & Cult on Facebook, Twitter & Instagram.
- Talking Top Tens: Deepica MutyalaAs a little girl growing up in a South Asian community in Texas, Deepica Mutyala stood out for two reasons: her love of beauty and her obsession with the Big Apple. She has previously worked at L’Oreal and most recently at Birchbox, a role that exposed to her the latest innovations in beauty and helped her build a rolodex of top stylists, celebrity makeup artists, and brand CEOs as well as giving her exposure to doing videos for Birchbox in addition to her day job. With her product expertise and on-camera experience, she thought ‘why not create my own channel where I can share everything I’ve learned through the years?’ Deepica launched her YouTube channel in January 2015 around the premise of “beauty decoded”. Today, Deepica is based in Manhattan living out her dreams as a full time YouTube personality and on-air beauty expert. Keep up to date with Deepica and all her advice on beauty by checking out her site and following her on Instagram, Twitter and of course YouTube!
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