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- Talking Top Tens: Elizabeth ScherleElizabeth was leading business partnerships at a fashion events startup when she realized there was a lost opportunity where brands weren’t collecting consumer feedback on the products sampled in event gift bags. This prompted her to co-found Influenster, a product discovery and reviews website that facilitates product trial and conversations between brands and social media savvy consumers to help companies populate the digital sphere with user generated content. Elizabeth grew up on a farm outside a 171-person town in Iowa, and currently lives in Williamsburg, Brooklyn. Check out Scherle’s LinkedIn and Instagram to find out more about her!
- Talking Top Tens: Marissa EvansMarissa Evans is the Head of Radical Innovation at Rent the Runway, a fashion e-commerce service that provides designer dress and accessory rentals. Marissa oversees a group of product, technology, analytics and marketing members to develop new initiatives that focus on business growth. Before joining Rent the Runway, Marissa ran her own fashion technology startup, GO TRY IT ON, a mobile application that offered people advice on what to wear. In June 2013, GO TRY IT ON was acquired by Rent the Runway. She also worked at the digital media agency, Digitas, in strategy & analytics, where she helped brands develop digital marketing initiatives. A Cornell University alum, Marissa also earned an MBA from Harvard Business School. She enjoys performing comedic improvisation in New York City. Follow Marissa on Twitter.
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