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- Talking Top Tens: Rachel HofstetterFor years, Rachel Hofstetter was paid to eat and drink as a food editor at places like O, the Oprah Magazine (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to Cooking Up a Business (Penguin), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). When an idea she and her husband created for their own wedding turned out to be immensely popular, she left her formal food editor career to launch guesterly. Today, the guesterly software platform enables anyone to create a custom photo directory for life’s special events like weddings, reunions, and more. Follow Rachel and guesterly via Twitter.
- Talking Top Tens: Emily SchumanEmily Schuman lives in Los Angeles with her husband, Geoffrey, and their two cats, Luna and Rocco. She began her professional career working in media at Condé Nast publications’ Domino and Teen Vogue magazine. In March of 2008, Emily created Cupcakes and Cashmere as a way to document the things she loved. More than a blog, Cupcakes and Cashmere is a mantra and aesthetic that celebrates the little pleasures in life. The goal of Cupcakes and Cashmere is to encourage and inspire readers through fashion, food, beauty, and interior design. In August 2012, Emily released the book Cupcakes and Cashmere: A guide for defining your style, reinventing your space and entertaining with ease. The book became a national best seller and Emily went on a six city international book tour where she got to meet readers and sign copies of her first published work. Follow Emily on Facebook, Twitter, Instagram, and YouTube.
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