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- Talking Top Tens: Jessica RichardsJessica Richards, Founder and Owner of SHEN Beauty, was born in France and raised in Laguna Beach, California. She attended FIT where she earned her Bachelors degree in fashion merchandising and marketing. Following college, she landed a highly coveted position as a fashion assistant at Vogue. During her tenure, Jessica also grew her freelance styling portfolio with a clientele list of boldfaced names featuring notables in the music industry. Shortly thereafter Richards gave birth to her first son as well as the idea to create SHEN. After a jar of face cream shattered she was sent wandering Brooklyn in search of a suitable replacement and came up empty handed with the realization that there was “no beauty in Brooklyn.” The idea of SHEN was born. Putting her retail expertise to good use, the beauty destination became a reality in 2010. For more on Jessica and SHEN Beauty follow their Instagram, Twitter and Facebook accounts.
- Talking Top Tens: Whitney CaseyWhitney is the founder and CEO of FINERY.com, a startup in the Fashion/Technology space. She currently works with a stellar team of brainiacs, in NYC, who make the technology that is revolutionizing the way you interact with your wardrobe. Throughout her tenured career in media, Whitney has worked as an anchor/correspondent for CNN, ABC News, and CBS in New York. She’s earned two Emmys as a talk show host and authored a bestselling book. Whitney has also worked directly with President Bill Clinton as a media specialist for the Clinton Global Initiative. She joined the tech world after working for Match.com for five years as the company’s spokesperson. Whitney graduated from The University of Virginia as an Academic All-American. She is married to another tech geek, founder and Chairman of Silicon Labs, Nav Sooch. The couple splits their time between Austin and New York. For more on Whitney check out Finery’s Instagram, Facebook, and Twitter.
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