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- Talking Top Tens: Erica CeruloErica Cerulo is the Co-Founder of Of a Kind, a site that sells the pieces and tells the stories of emerging fashion designers. Prior to launching the site in 2010 with her business partner Claire Mazur, Erica worked as an editor at Details and Lucky, and she continues to be passionate about the power that editorial can have in driving consumer behavior. Follow Of a Kind on Facebook, Twitter, and Instagram, and Erica on Twitter and Instagram.
- Talking Top Tens: Rachel HofstetterFor years, Rachel Hofstetter was paid to eat and drink as a food editor at places like O, the Oprah Magazine (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to Cooking Up a Business (Penguin), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). When an idea she and her husband created for their own wedding turned out to be immensely popular, she left her formal food editor career to launch guesterly. Today, the guesterly software platform enables anyone to create a custom photo directory for life’s special events like weddings, reunions, and more. Follow Rachel and guesterly via Twitter.
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