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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Shira SuveykeShira Suveyke was appointed VP of Global Buying at THE OUTNET.COM in September 2011. She is fundamental in ensuring THE OUTNET’s brand edit remains unparalleled. Shira is responsible for cultivating vendor relationships and driving overall company revenue, maintaining THE OUTNET’s unique position as a collaborative partner and exclusive outlet stocklist for many designer brands. She manages THE OUTNET’s global buying team, provides input on merchandising and oversees the buying and production process for the THE OUTNET’s exclusive in-house brand, Iris & Ink. Prior to joining THE OUTNET, Shira was Divisional Merchandise Manager and Vice President of Womenswear at Gilt Groupe and Vice President of Merchandising and Menswear at J.Crew. She graduated from Boston University with a major in Economics and Business Management. Follow THE OUTNET on Twitter and Instagram.
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