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- Talking Top Tens: Melissa Ben-IshayEver since she was a little girl, Melissa has loved two things: arts and crafts and baking. So when she was fired from her job in advertising in 2008, Melissa decided that she was going to do what she loved. Drawing on inspiration from the carefree rock ‘n roll culture of the 60s and 70s, and the idea that people should be able to taste more flavors without a post-dessert guilt trip, she engaged the help of some key people in her life and in 2009 opened the first Baked by Melissa shop in New York City’s SoHo district. Five years later, Baked by Melissa operates 12 store locations, including a shop at JFK’s JetBlue Terminal 5, and ships nationwide. Melissa develops all of Baked by Melissa’s product offerings, including Seasonal Collections, a Mini of the Month, and holiday cupcakes. Follow Baked by Melissa on Facebook, Twitter and Instagram.
- Talking Top Tens: Joanna VargasJoanna Vargas is one of the top celebrity facialists in the industry. She has worked on celebrities, supermodels, and New York and LA’s discerning elite with her own brand of facials that will deliver youthful-looking, firmer skin without going under the knife. After moving to NYC with dreams of becoming a photographer and numerous odd jobs in fashion and art world, Joanna decided to try her hand at makeup. Once she’d had her first skincare lesson, she knew she had found her true calling. Joanna fell in love with organic skin care products at Ula Day Spa in Tribeca, her first job as an esthetician. She gained valuable, hands-on experience caring for clients, listening to their needs and quickly learned how they loved the natural scent of the products and the fact that they were safe. She realized that people want natural ingredients and the best results possible, and it was from this idea that her brand was born. Follow Joanna on Instagram at @joannavargasnyc and @jvskincare.
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