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- Talking Top Tens: Rachel HofstetterFor years, Rachel Hofstetter was paid to eat and drink as a food editor at places like O, the Oprah Magazine (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to Cooking Up a Business (Penguin), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). When an idea she and her husband created for their own wedding turned out to be immensely popular, she left her formal food editor career to launch guesterly. Today, the guesterly software platform enables anyone to create a custom photo directory for life’s special events like weddings, reunions, and more. Follow Rachel and guesterly via Twitter.
- Talking Top Tens: Laura & Danielle KosannEveryone has to eat. That’s why there is The New Potato, a food, fashion and lifestyle destination – founded by sisters Danielle & Laura Kosann, Creative Director and Editor-in-Chief, respectively. The two used their combined experience in fashion, design and entertainment to create an online magazine that presents the world through the lens of food.Taking a voyeuristic approach, The New Potato deals with the culinary experience in a different way, by continuously blurring the lines between food, fashion, design and media. Profiling everything from the health routines of the biggest celebrities, recipes and city guides from actors, models and chefs, to dinners in the homes of your favorite tastemakers, this breakout site covers a far more extensive palate of tastes and trends. Follow The New Potato on Twitter, Instagram, and Facebook.
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