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- Talking Top Tens: Jennifer NewtonMeet the humble humanitarian behind DefineMe Fragrance, Jennifer Newton. After graduating with a degree in Interior Design, she launched Pure Designs for Living, a company selling a wide variety of products with affirmations and positive messages. When working on her candle line, she rediscovered her passion for creating scents and thought, “If I can create candle scents that embody positive affirmations why not make it even more personal and create fragrances?” And in 2015, DefineMe Fragrance was born. Every bottle represents mold-breaking, barrier-crushing women that speak to different qualities Jennifer strives for: being confident, creative, strong, free-spirited, loving, passionate + fearless. Follow Jennifer for further inspiration on Instagram, Facebook, Twitter, or visit her website.
- Talking Top Tens: Denise LeeDenise’s big “Aha!” moment came in early 2012, when she was training for her first triathlon and, even for the expert shopper that she was, could not find an activewear brand that offered the effortless, cool style of the contemporary designers she loved. In November of that year, she left her job at a retail brand incubator in New York to build Alala into the activewear brand she had been searching for, and hasn’t looked back since. Denise hails from the sunny island of Singapore, received a double degree from Northwestern University, and holds an MBA from the NYU Stern School of Business. To find out more about Alala, check out their Instagram account here.
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