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- Talking Top Tens: Elizabeth ScherleElizabeth was leading business partnerships at a fashion events startup when she realized there was a lost opportunity where brands weren’t collecting consumer feedback on the products sampled in event gift bags. This prompted her to co-found Influenster, a product discovery and reviews website that facilitates product trial and conversations between brands and social media savvy consumers to help companies populate the digital sphere with user generated content. Elizabeth grew up on a farm outside a 171-person town in Iowa, and currently lives in Williamsburg, Brooklyn. Check out Scherle’s LinkedIn and Instagram to find out more about her!
- Talking Top Tens: Jessica RichardsJessica Richards, Founder and Owner of SHEN Beauty, was born in France and raised in Laguna Beach, California. She attended FIT where she earned her Bachelors degree in fashion merchandising and marketing. Following college, she landed a highly coveted position as a fashion assistant at Vogue. During her tenure, Jessica also grew her freelance styling portfolio with a clientele list of boldfaced names featuring notables in the music industry. Shortly thereafter Richards gave birth to her first son as well as the idea to create SHEN. After a jar of face cream shattered she was sent wandering Brooklyn in search of a suitable replacement and came up empty handed with the realization that there was “no beauty in Brooklyn.” The idea of SHEN was born. Putting her retail expertise to good use, the beauty destination became a reality in 2010. For more on Jessica and SHEN Beauty follow their Instagram, Twitter and Facebook accounts.
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